TikTok Shop creator program consulting

Build a TikTok Shop creator program your team can run.

I'm a former TikTok Shop US creator growth lead. I advise agencies and brands: I find where your creator program stalls, build the system, and coach your team to run it.

Book a diagnosticSee the offer

Advisory only. Your team runs the program; I set up the system and coach them weekly.

Who it's for

Agencies first. Brands building a TikTok Shop program, too.

PR and marketing agencies

Clients are asking for TikTok Shop creators. You want your own team or freelancers to deliver it with a proven system behind them.

Brands on or entering TikTok Shop US

Brands from anywhere in the world selling on TikTok Shop US. You want an in-house creator program set up right, with your people running it.

The problem

Most creator programs stall after the sample ships.

Agencies regularly post jobs for this work, and new hires or freelancers often start without a system. Creators go quiet, pricing is guesswork, and reporting is rebuilt every week.

Where it breaks

  • Samples ship, then creators go quiet
  • Rate and tier pricing: L2–L3 vs L4+ creators
  • Confirming live dates
  • Screenshots and tracking grids
  • Client-ready weekly and wrap reports

What I do

Diagnose. Build the system. Coach your team.

1. Diagnose

Find where your creator program stalls, from sample to post to sale.

2. Build the system

A creator tiering model, a follow-up cadence, L2–L3 vs L4+ rate cards, and client-ready weekly report templates.

3. Train and coach

Train your in-house team or freelancers, then review their progress with them every week.

The offer

Start with a diagnostic. Keep going with monthly advisory.

Step 1

2-week diagnostic

Paid, fixed scope

  • Review of your creator program and TikTok Shop setup
  • Where creators drop off between sample and sale
  • A prioritized plan your team can run
Step 2

Monthly advisory

Month to month

  • Tiering model, follow-up cadence and rate cards
  • Weekly report templates your team uses with its clients
  • Training for your team or freelancers
  • Weekly review sessions

How it works

Four steps.

  1. Intro call

    Tell me about your agency or brand, your TikTok Shop status and your creator goals.

  2. Diagnostic

    Two weeks to map your creator program and find the biggest gaps.

  3. System build

    I build the tiering model, cadence, rate cards and report templates with your team.

  4. Weekly coaching

    Your team runs the program; we review it together every week.

About

A former TikTok Shop US leader

I'm a former TikTok Shop US creator growth PM and Ops Lead. I now advise agencies and brands worldwide on TikTok Shop creator programs, focused on TikTok Shop US.

FAQ

Questions agencies ask.

Will you run outreach for us?

No. Your team runs it. I set up the system and coach them weekly.

Do you do sampling or daily creator follow-ups?

No. Outreach, sampling and daily follow-ups stay with your in-house team or freelancers. I build the playbook they follow and review their progress every week.

Why start with a paid diagnostic?

It shows where your creator program stalls before either of us commits to monthly advisory, and you keep the findings either way.

Do we need TikTok Shop staff already?

You need someone to run the program, in-house or freelance. I can help you scope that role and train them.

Do you work with brands outside the US?

Yes. I work with agencies and brands worldwide selling on TikTok Shop US.

Can the monthly advisory be cancelled?

It runs month to month. Terms are agreed in writing before we start.

This is an independent consulting practice. It is not affiliated with or endorsed by TikTok.

Also building

Texting assistants for shoppers and creators.

Contact

Book a diagnostic.

Tell me about your agency or brand and where your creator program is stuck. I'll reply to set up a short intro call.

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Previous TikTok Shop US leader